GC Nike App
Overview
This is about my work at Wiredcraft. As a designer, I am responsible for the UX and UI design of Nike China’s APP, WeChat mini program, and Douyin store’s key features, including "Challenge Center", "Nike OOTD", "Membership", etc.
Tools
Figma
Platform
Mobile App
My Role
Research, UI Design, Prototyping
Time
2023, 2024
Nike Challenge Center
This project is called Challenge Center, an interactive feature in the Nike APP. It is a long-term activity, placed in the most eye-catching place on the home page and updated monthly. It is designed for users to complete tasks for points, and the more points they earn, the bigger rewards they can win.
How it Works
Gamification Experience🚀
Challenge Center is a seasonal points-based engagement program in the GC Nike App, promoting product purchase and content consumption through a gamification experience.
Complete Tasks✅
Consumers can gain points either via their spending or by doing various tasks over time (e.g. explore a product series, check a campaign, watch a livestream, etc.).
Win Rewards 🎁
Rewards will be given to consumers when their points reach different thresholds (e.g. coupon, offline event, physical gift, etc.).
Design
Key Benefits
Challenge Center is a seasonal points-based engagement program in the GC Nike App, promoting product purchase and content
Actively expose the up-to-date stories and contents to consumers to curate the potential interest of products.
Promote sales and revenue through the flywheel of engaging, rewarding and spending.
Results
Styling Hub
The ‘Styling Hub’, is an inspiration destination for the GC App, bringing together 30+ OOTD (Outfit of the Day) refreshed weekly and promoted through in-app touchpoints.
Athletes are able to browse a weekly selection of looks through various brand-curated scenario tags (e.g. Winter, Maillard, etc) and navigate directly to individual PDP’s or discover similar products within the regular assortment.
