LV Sneakers Store
Overview
This is about my work at Wiredcraft. The LV Sneakers Store WeChat Mini Program is an online shopping platform by Louis Vuitton focused on sneakers. It allows users to browse, select, and purchase various LV sneaker collections directly from their WeChat app. I was primarily responsible for designing two online releases of limited-edition LV Trainer collaborations.
Tools
Figma
Platform
WeChat mini-program
My Role
UI Design, Prototyping
Time
2024
Launch Calendar
An Interactive Experience
We helped the brand create an innovative launch event, from the Pre-Heat to the Lucky Draw, featuring RSVP options, a background story, and a 3D boots interactive page.
Louis Vuitton x Timberland
Louis Vuitton and Timberland have collaborated to create a limited-edition collection that blends LV's luxury craftsmanship with Timberland's iconic rugged footwear, resulting in unique, hybrid pieces that merge high fashion with outdoor style.
Our team redesigned the limited-edition launch and purchasing process mechanism and completed the UI/UX design.
Key Pages
Homepage
Reserve Now
Storytelling
Learn more about the collaboration
Information Submitted
Rolling product carousel
Poster
Share to friends
Story Telling
In the story-telling, we put some 3D interactive parts, so that users can better explore the new shoes by themselves, and observe the details on the shoe body and sole.
Share Card
We designed a poster to and remind users that sharing may increase the probability of winning, which also increased the exposure of the event.
RSVP
The user's shoe size preference will be recorded
Launch Day
The mini-program experienced significant user engagement and traffic growth, with the limited-edition shoes selling out within seconds of release.
LV Trainer x Chinese Artist
Louis Vuitton and two Chinese Artists, Zhou Yilun and Wen Na, have collaborated to create a special Trainer shoe collection in September 2024.
I led the UI/UX design of this release campaign.
Design Work
Homepage
Loop two artists’ master work
Storytelling
Learn more about the collaboration
Shoe List
Four newly released shoes
Shoe Card Collection
Share to friends
